Search Engine Optimization: From Basics to Advanced

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About Course

This comprehensive SEO course is designed to equip learners with practical skills to improve website visibility, increase traffic, and build a strong digital presence. From foundational concepts to advanced optimization strategies, this course walks you through every essential area of Search Engine Optimization. By the end of the course, learners will be ready to implement SEO techniques professionally or pursue freelancing opportunities.

What Will You Learn?

  • By the end of this course, you will be able to:
  • Explain how search engines work and why SEO is essential
  • Perform keyword research using professional tools and techniques
  • Optimize website content, titles, and meta tags (On-Page SEO)
  • Improve website structure and performance (Technical SEO)
  • Build high-quality backlinks and apply Off-Page SEO strategies
  • Optimize websites for local search visibility (Local SEO)
  • Create SEO-friendly content that attracts and engages users
  • Analyze SEO performance using Google Analytics and Search Console
  • Apply advanced SEO techniques including voice search and schema
  • Build an SEO portfolio and start a career or freelance practice in SEO

Course Content

Module 1: Introduction to SEO
Understand how search engines work, why SEO matters, and the different types of SEO in the digital landscape.

Module 2: Keyword Research & Strategy
Learn how to find, analyze, and use the right keywords to drive traffic and align with user intent.

Module 3: On-Page SEO
Master the optimization of content, HTML tags, internal linking, and user experience for better search rankings.

Module 4: Technical SEO
Explore site architecture, indexing, crawlability, page speed, mobile-friendliness, and structured data essentials.

Module 5: Off-Page SEO
Discover strategies to build high-quality backlinks, improve domain authority, and enhance site credibility.

Module 6: Local SEO
Learn techniques to optimize your online presence for local searches, including Google Business Profile optimization.

Module 7: Content Marketing & SEO
Understand the synergy between content and SEO, and learn to create SEO-friendly content that converts.

Module 8: SEO Analytics & Reporting
Use tools like Google Analytics and Search Console to track performance, generate insights, and report success.

Module 9: Advanced SEO Strategies
Dive into AI in SEO, voice search, schema markup, core web vitals, and competitive analysis.

Module 10: SEO Career & Freelancing
Explore career paths in SEO, build a portfolio, find clients, and start freelancing with confidence.

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