Course Content
Module 1: Introduction to SEO & Content Writing
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What is SEO?
The Evolution of SEO
Importance of Quality Content
SEO Content Writing vs. Traditional Writing
Overview of the SEO Content Writing Process
Module 2: SEO Fundamentals
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On‑Page SEO Basics
Off‑Page SEO Overview
Technical SEO Essentials
Understanding Search Engines
Key Ranking Factors
Module 3: Keyword Research & Strategy
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Understanding Keywords & Search Intent
Keyword Research Tools
Analyzing Keyword Competition
Keyword Selection & Mapping
Integrating Keywords into Content
Module 4: Writing Fundamentals for SEO
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Understanding Your Audience
Crafting Engaging Headlines & Titles
Creating Effective Meta Descriptions
Writing for Readability & Engagement
Incorporating Calls-to-Action (CTAs)
Module 5: On‑Page Optimization Techniques
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Optimizing Title Tags
Crafting Effective Meta Tags & Descriptions
URL Structures & Internal Linking
Header Tags & Content Structure
Image Optimization
Module 6: Content Planning & Strategy
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Creating a Content Calendar
Content Formats & Types
Content Gap & Competitor Analysis
Aligning Content with the Buyer Journey
Developing a Content Strategy
Module 7: Advanced SEO Content Strategies
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Semantic SEO & Latent Semantic Indexing (LSI)
Content Clusters & Pillar Pages
Optimizing for Voice Search
Mobile‑First Content Strategy
Incorporating Multimedia & Interactive Content
Module 8: Tools & Technology for SEO Content
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Overview of Essential SEO Tools
Content Management Systems (CMS)
SEO Plugins & Extensions
Data Analytics Tools
Content Audit & Optimization Tools
Module 9: Measuring &Analyzing Content Performance
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Setting KPIs & Goals for SEO Content
Using Google Analytics for Insights
Conducting Content Audits
A/B Testing for Content Optimization
Adapting & Iterating Your Content Strategy
Module 10: Best Practices, Case Studies & Future Trends
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Case Studies of Successful SEO Content Campaigns
Common Pitfalls & How to Avoid Them
Best Practices in SEO Content Writing
Emerging Trends & Innovations
Future of SEO Content Writing
Mastering SEO Content Writing: From Basics to Advanced Strategies
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