Module 1: Digital Marketing Fundamentals
Learn the core concepts of digital marketing, including its evolution, key channels, customer journey, and strategic planning. Understand buyer personas, develop effective marketing strategies, and measure success using key metrics and ROI analysis.
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Module 2: Website Fundamentals & User Experience (UX)
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Module 3: Search Engine Optimization (SEO)
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Module 4: Content Marketing
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Module 5: Social Media Marketing
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Module 6: Email Marketing & Automation
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Module 7: Paid Advertising & PPC
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Module 8: Analytics & Data-Driven Marketing
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Module 9: Advanced Digital Marketing Strategies
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Module 10: Emerging Trends & Capstone Project
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