SEM Mastery: Campaigns, Optimization, and Automation – CAREER DEVELOPMENT OPPORTUNITY AND TRAINING

About Course

This course provides a comprehensive guide to SEM, covering keyword research, ad creation, bid management, analytics, and automation. Learn to plan, execute, and optimize high-performing paid search campaigns using Google Ads and advanced SEM tools. Gain hands-on experience in landing page optimization, budget control, and AI-driven automation to maximize ROI.

Perfect for digital marketers, business owners, and professionals, this course equips you with the skills to run successful SEM campaigns and stay ahead in the evolving digital landscape.

By completing this course, you will be able to:
Set up and manage SEM campaigns on platforms like Google Ads
Perform keyword research and target the right audience
Write effective ad copy that drives clicks
Optimize landing pages for better Quality Score and conversions
Manage bids and budgets to maximize ROI
Track performance using analytics and conversion tracking
Apply advanced tactics like remarketing and audience segmentation
Use automation tools to streamline campaign management
Analyze real-world case studies and understand ethical practices
Stay updated with the latest SEM trends and tools

Course Content

Module 1: Introduction to SEM

Module 2: Keyword Research and Analysis

Module 3: SEM Campaign Strategy and Planning

Module 4: Ad Creation and Copywriting

Module 5: Landing Page Optimization and Quality Score

Module 6: Bid Management and Budget Optimization

Module 7: Analytics, Tracking, and Reporting

Module 8: Advanced SEM Tactics

Module 9: Automation and Advanced Tools

Module 10: SEM Case Studies, Ethics, and Future Trends

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